High album sales?The value of the digital music era is more than that

High album sales?The value of the digital music era is more than that
In the second decade of the 21st century just past, the Chinese music industry has undergone a tremendous transformation from the traditional record to the digital era. The wave of copyright reform has spawned a new music market model. According to the “2019 China Music Industry Development Report”, 2019The scale of the digital music industry jumped to hundreds of billions annually and undoubtedly became the core growth engine of the music market.Tencent Music Entertainment Group recently announced the 2019Q3 financial report, which also shows that China’s online music discovery users have reached 35.4 million.So, in 2019, why do fans expect higher quality content?Behind the eye-catching album sales, how is the industry’s value ranking born?Sauna and Yewang will take you through the analysis of the 2019 digital music sales charts by third parties.  Digital albums become the “new normal” of music works In 2014, Tencent Music Entertainment Group and Jay Chou jointly launched the first digital album “Hey, not bad” in Mainland China, creating a new model for the release of digital albums.After five years have passed, digital album sales have continued to rise and refresh on major music platforms, marking the birth of a “new normal” for the release of works by musicians-once, “Ouch, good” album sold for 20 yuan a piece160,000 copies, and looking at the sales of digital albums in 2019, a total of 7 digital albums sold more than 500,000 copies, 6 of which were released from Tencent Music’s platform (QQ music, Kugou music, Kuwo music).The top three R1SE “Burst Explosion” sold 2.97 million copies, and Li Yuchun’s “Wow” and Taylor Swift’s “Lover” sold 1 million copies.  In the 2019 digital album album ranking by third-party inventory, 8 of the top ten works were released by platforms owned by Tencent Music Entertainment Group, of which Cai Xukun digital album “Young” released on QQ music and other platforms.It has exceeded 50 million, ranking first in the sales of the entire network.In addition to Cai Xukun, these 8 lists include not only R1SE, Rocket Maiden, an excellent new-generation group devoted to music career, but also cover the international music “top stream” Taylor Swift, as well as cross-talk music crosstalk actorsZhang Yunlei.At the same time, Zhang Yixing, Li Yuchun, Jay Chou and other musicians maintained the top of the list with stable output music quality, showing the strong influence of high-quality music content on user consumption habits.  Known as Inspur to promote the music industry to develop music as a content product, it integrates the work of music creators and industry people. Users find that habits and content value stimulation are particularly important.In the return of the value of high-quality music content, behind the continuous growth of users’ music consumption enthusiasm, in fact, it is inseparable from the Chinese digital music platform’s constant insight into user needs and the cultivation of perception awareness, and continuous innovation attempts in the digital music business model.  Take Tencent Music Entertainment Group as an example. As the leader of China’s online music entertainment service, it has been committed to helping the music and cultural entertainment industry to release the value of nuclear energy to the greatest extent.The next meeting, sharing will enhance the interaction between artists and fans.For novice singers with potential but lack of opportunities, Tencent Music Entertainment Group has also created a “Tencent Musician” support plan to continuously expand the wide display platform for original musicians.In terms of the linked cultural and entertainment industry, Tencent Music Entertainment Group has linked games, film and television and other pan-entertainment-related industries and successfully launched “TME +”, breaking the relative isolation of various industries and making music an accelerator for the development of the cultural entertainment industry.In the end, through the interlocking links of business models to create an active consumer market, the upstream, middle and lower reaches of the music industry can be deeply connected, and an open and win-win music ecological environment was born.  Writing / Sauna, Yang Chang